Lihing Nilyn Opportunities
Mdm. Honilin Pudin decided to expending the rice wine business for tourist market for the past 2 years ago, whereby she received positive feedback and strong support from the travel industry to provide/ supply lihing as one of Sabah must try local product/ beverages.
In the beginning, she set up Neo Enterprise with the help of her family and re-brands Lihing Nilyn, Sabah Malaysia Borneo. It took her family nearly 1 year for Neo Enterprise to market, repackaged and repositions Lihing Nilyn, until it is well accepted by the locals and tourist. With the support and encouragement from her family, Neo Enterprise decided to open a shop at Donggongon Square and change the company name to neo marketing Sdn. Bhd. Neo Marketing Sdn. Bhd is not only the sole distributer for Lihing Nilyn but also selling other local product such as Kinabalu Brown Rice and other local souvenir item.
Last year, Sabah received more than 2.8 mil tourist arrival to Sabah. More than 700,000 are international tourist and half of it came from our neighboring country such as Philippines, Indonesia, Thailand, Vietnam, China, Korea and Japan, who also well known for producing their local alcohol beverages such as Sake (Japan), Soju (Korea), Tapui (Philippines). Lihing Nlyn is not to compete with them but to complement and to let them experience or taste Sabah Local rice wine.
This distinctive flavour of Lihing Nilyn is a result of using traditional method and ingredient which is passed down from generation from the Kadazan ethnic group from Penampang.
Lihing Nilyn is now available at :
1. KDCA Cultural Village,
KDCA Building, Penampang, Sabah
2. Mari Mari Cultural Village
Jalan Kiansom, Inanam, Kota Kinabalu, Sabah
3. Sabah Tea Garden
KM17, Jalan Ranau, 88851 Ranau, Sabah
4. Bella Italia Restaurant
Jesselton Hotel, Gaya Street, Kota Kinabalu
5. Langkah Syabas Resort
off Jalan Kinarut, Sabah